Seminar

Dr. Ashita Aggarwal

Ph.D (Marketing), M.M.M, PGDM- Mktg (Gold Medalist), Executive Management Program on Branding - Kellogg School of Management

Head - Marketing Department

Professor - S P Jain Institute of Management & Research

Work Experience

Dr. Ashita has around 17 years of corporate and academic experience. She has worked in Business & Marketing Strategy at Reliance Communications and as marketing manager at IMS Learning resources handling sales, marketing and new product development. She has conducted consumer research for organisations and brands including Maruti, HP, Cargill India, Samsung etc. for developing marketing strategy and worked on assignments on brands including Gillette, Nerolac, All-out, R-Mall etc. and NGOs on marketing communication design and brand strategy. 

Dr. Ashita has approximately 6 years of industry experience and over 11 years of teaching experience. Her passion is Brand Management and takes courses on communication and brand management across various programmes at SPJIMR. She has also held administrative positions at business schools in International Relations, Brand Management and Public Relations. Dr. Ashita has conducted several training programmes for government and non-governmental organisations in Brand Building and Interpersonal Communications.Her research interests are in Consumer-Brand Relationships and Marketing of Education. She has published award winning cases in marketing and brand strategy at Emerald and Ivey and research papers in journals of repute. Dr. Ashita published articles in newspapers and magazines and is regularly quoted in Brand Equity.

Dr. Ashita has been teaching marketing simulations for more than 10 years now and is a great believer in "Learning by Doing".

Professor Agarwal heads the Case Publishing House at SPJIMR and was also the Programme Head of the Women’s Management Programme and Owners' Management Programme at SPJIMR. He teaches Strategy, New Venture Creation, and Family Business at SPJIMR.  He has been heading Simulations Development and is actively involved in educational technology projects at SPJIMR.

Professor Agarwal’s cases have been published by Richard Ivey School of Business Foundation. He was a visiting Professor of Entrepreneurship in 2015 at IIM-Kozhikode (2 year MBA) and IIM Indore (Executive MBA).

Professor Agarwal has worked for over 20 years as an entrepreneur in his own business and has been actively involved in areas like technology entrepreneurship, manufacturing operations, marketing of high-tech products, product development for new technology products and information systems.

Professor Agarwal has done his PhD from Birla Institute of Technology and Science, Pilani. He has got his MMS from SPJIMR (which was then affiliated with Mumbai University) and Bachelors in Commerce from Sydenham College, Mumbai University. He has also done the OPM from Harvard Business School and Executive Education programme from Stanford University.