Dr. Anjali Malik
Professor - Associate Programme Head, PGPM
PUBLICATIONS IN REFEREED INTERNATIONAL/ NATIONAL JOURNALS
- Malik, Anjali, Kumra, R., & Girija, S. (2015). Gaming Dependency Among Indian Adolscents - A Phenomenological study. International Journal of Indian Culture and Business Management. Paper accepted for publication.
- Kumra, R., Malik, Anjali, & Sikri, D. (2014). Factors affecting behavioural intention to adopt 3G mobile value - added services in India. International Journal of Electronic Business, 11(4), 354-383. Inderscience Publication journal.
- Kumra, R., & Malik, Anjali (2014). An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India. International Journal of Business and Emerging Markets, 6(4), 316-339.
- Malik, Anjali, Kumra Rajeev, Srivastava, V. (2013), Determinants of Consumer Acceptance of M-commerce" South Asian Journal of Management, published by Association of Management Development Institutes in South Asia, Vol. 20.2, ISSN: 0971-5428.
- Kumra, R., Malik, Anjali, and Arnab (2013), "Estimating Customer Self-Reliance for Viral Marketing" in Metamorphosis, A Journal of Management Research, IIM - Lucknow, Volume 12, Number 2, July-Dec. 2013, pg. 86-99. ISSN 0972-6225.
- Malik, Anjali, Rajeev Kumra and Smitha (2013), "An Exploratory Study of Risk Factors For Pathological Internet Gaming Among Adolescents", Research Note, Working Paper Series, Bradford University Publication, Number 13/3.
- Malik, Anjali & Rajeev Kumra (2012) "Word of Mouth: A Research Agenda" in International Journal of Management Research, Vol. 3, Number 1, June 2012. Philadelphia University, Philadelphia (USA) joint Publication, ISSN: 0976-6669
- Malik, Anjali (2004) Post subsidy removal fertilizer consumption: A study of farmer perspective" Awarded as Best Paper, published in Fertilizer News, by Fertilizer Association of India (FAI), Ministry of Agriculture, Government of India,New Delhi, India, Vol.49 (9), September 2004, pp 59 - 64 & 89.
- Malik, Anjali (2005) "Customer Relationship Management - A Fertile Concept", in Indian Journal of Fertilizers, published by Fertilizer Association of India, Department of Agriculture, Government of India, New Delhi, India, Vol. 51, pp 34 - 39.
PUBLICATIONS IN INTERNATIONAL/ NATIONAL CONFERENCE PROCEEDINGS:
- Malik, Anjali, Kumra, R and Girija, S. " Pathological Gaming Among Adolescents : A Review" Annual Conference of Emerging Markets organized by Indian Institute for Management, Lucknow, Jan. 9 - 10, 2014.
- Kumra, R. and Malik, Anjali, (2013), "Estimating Customer Self-Reliance for Viral Marketing" International Marketing Conference - MARCON 2012 proceedings, Dec. 27 - 29, 2012 organized by Indian Institute of Management, Calcutta, India.
- Malik, Anjali & Srivastava, V. (2010), Determinants of Consumer Acceptance of M-commerce" International Marketing Conference - MARCON 2010, Dec. 27 - 29, 2010 organized by Indian Institute of Management, Calcutta, India.
- Malik, Anjali (2009), Exploratory study of counterfeits in rural India: A distribution perspective, National Conference on Information Technology and Competitive Dynamics" , 19 - 21 March 2009, organized by Institute for Management Education, Ghaziabad, India.
- Kumra, R. and Malik, Anjali (2008), India and International Relationship Programs Comparison: An Exploratory Study of Retail Industry, in the conference on "Globalisation and Emerging Economies" the Annual Conference of the "Academy of International Business - India & CIMER" August 2008, organized by Indian Institute of Management- Indore , India.
- Malik, Anjali (2008), Application of Customer Relationship Management in Selling to Rural Markets" from 22 - 24 April, 2008 in International Conference on Technology & Innovation in Marketing" , organized by Institute of Management Technology, Ghaziabad, India.
- Malik, Anjali and Kumra, R. (2006), Degree of Multinationality and Financial Performance of Indian Textile Sector" in II Conference on Research in Marketing, January 4-5, 2006, organized by Indian Institute of Management (IIM), Ahemadabad , India.
- Malik, Anjali (2005), Post subsidy removal fertilizer consumption: A study of farmer perspective, in the conference on, The Holistic Marketing Framework: Enhancing Market Responsiveness, a Marketing Conference organized by Lal Bahadur Shastri Institute of Management, New Delhi, India February 4 - 5 , 2005, and sponsored by All India Council for Technical Education, New Delhi, India.