Programme
Programme Objectives
The prime objective of the programme, 'Doing Business in India' is to provide a connect between India and the rest of the world and the emerging business opportunities that the large growing economy throws open. The programme aims to provide a holistic view of the business environment in India in terms of the Political, Economic, Social, Technological, Legal and Environmental factors that influence it.
Participants
The programme is aimed at Corporate Executives, Owners and managers of Small and Medium Enterprises (SMEs) who are interested in business in India. The programme also caters to the students from MBA and Executive Management programmes of foreign universities for their study abroad programme.
Case based discussions, entrepreneurs sharing their experiences, workshops and panel discussions make the classroom sessions engaging. Industry visits to leading corporations in Mumbai, markets and social enterprises are arranged for a more hands on experience of the Indian business climate.
Duration
The programme is customized to the needs of the participating group. It could range from 3 days to 3-4 weeks.
Offerings
The Basic Module of ‘Doing Business in India’ attempts to map the business opportunities in India.The Management study module of ‘Doing Business in India’ offers specific customized courses on Management subjects.
Contact: dbi@spjimr.org or pallavimody@spjimr.org for customized proposal for Doing Business in India.
The DBI programme is structured to address critical issues that the international businesses must know in order to be effective when competing and collaborating, directly or indirectly with Indian firms both in and outside India.
The programme exposes the participants to the business environment in India. Our faculty team and experts clearly elucidate the 'Entry Strategies' as well as the 'Regulatory & Legal Environment' of doing business in India, making it easier for the participants to take their first steps. The programme attempts to sensitize the participants to the specific socio-cultural aspects of Indian consumers and businesses through workshops on 'Consumer Behavior', 'Communication & Negotiation' and 'Cross Cultural Management'.
The Basic Module of 'Doing Business in India' attempts to map the business opportunities from three angles:
India as a market
The markets are expanding as the large population of 1.2 billion continues to increase and higher economic growth improves their purchasing power.
The consumption boom in India is real and would last long as the propensity to consume is high in young, 70% of India’s population is under the age of 30.
India as a sourcing partner
A large pool of young, cheap, skilled, English speaking workforce and the availability of other resources make India a suitable sourcing partner. With the second largest scientific, technical and executive manpower in the world India is emerging as a manufacturing hub for automobiles petrochemicals and pharmaceuticals. India is ideally suited for Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO).
India as an investment destination
Huge opportunities for physical investment are opening up as the government and businesses are creating additional capacity in infrastructure, manufacturing and services. India offers higher return on investments that are safe as the financial sector comprising of banking, insurance and money & capital markets is well regulated.
| Day | Theme | Session 1 & 2 | Faculty | Workshops with Tea break | Evening |
|---|---|---|---|---|---|
| 1 | Context of Doing Business in India | Inauguration Introducing India | SPJIMR Faculty | Visit to High street Phoenix Mills Parel | Free |
| Operational issues for DBI: Legal, Government, Banking, Taxation | Industry Expert | ||||
| 2 | Markets in India | Markets in India | Industry Expert | Visit to BPO | Bollywood movie / Play / Music |
| Overview of Indian IT Sector | SPJIMR Faculty | ||||
| 3 | Service Industry in India | Case Discussion: Service Industry in India | SPJIMR Faculty & Entrepreneur | Workshop-Case based negotiation with SPJIMR students How to Communicate and Negotiate with Businesses in India? (SPJIMR Faculty) | Dinner in a restaurant |
| Case Discussion: Marketing Services in India | SPJIMR Faculty |
The Management study module of 'Doing Business in India' offers specific courses on the management subjects. For MBA and Executive MBA participants of foregin universities, their programme managers may choose one or more modules which can be developed into full length courses as per the requirement.
Our process of developing the Management Study Module can be divided into four stages:
Concept : Clear definition of the concept with frameworks that provide relationships with other variables.
Case Studies : The industry experience to bring real life into the classroom
Exercises :
Hands on exercises help conceptual clarity and give insights for the solution of the problemEvaluation : We evaluate and grade the performance of the participants.
Some Indicative Offerings in the Management Study Module
General Management
Project Management
Creative thinking
Change Management
Corporate Governance
Ethics in Business
