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I agree with the given argument up to a certain extent as there is no compelling reason to believe in the cross badging process. Individually, both Maruti and Toyota are having their own product portfolio and satisfied customer base. There is no conflict of interest as both are addressing different customer segments. So, cross badging looks a win-win opportunity for both especially when the benefit is visible in terms of investment and time to market. I appreciate on thoughts given and convinced with the point of view of R Jayaraman, however, I want to add another aspect from customer base perspectives. Additional benefits are getting access to the customer base and in my view, both want to build on that. For Maruti, it is difficult to retain the customer as in the case of repeat buying, Maruti can offer robust products of Toyota and retain the customer which is still a better option than losing him. On the other side, Toyota is getting a loyal customer base who is maturing for an upgrade and a potential buyer of his premium products. In a way, he is reducing customer acquisition time and also eventually adds up his top line. Nowadays, the option to get customer details through other sources due to enforcement of the acts are narrowing, so this is much easier to get access to the rich customer database of Maruti through this route. So, in total, it seems to be a good idea to go for cross badging and focus on working towards building credibility with the customers.

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