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Good to know the views of a professor on the feedback process as we follow this practice at SPJIMR for all the faculties. The blog is quite insightful and what caught my attention was the sentence quoted by Pro. Jayraman “ to make feedback acceptable to both feedbackers and feedback receivers”. This truly explains the difficulties that goes in hand while designing a ‘just’ feedback process. It very important to make clear the purpose of feedback, only then it can be put to its correct use. For this, the modern feedback system is quite crisp and clear. For example, if you are using an app, you’re asked to rate the app as well as the product or the service you chose. Associating numbers removes the “generalization”. Also, categorizing the feedback as negative and positive is incorrect because as mentioned in the article, its a tool to create opportunities for both parties. It is a learning process where the feedbacker must understand what he is evaluating and the receiver must digest it and work towards improvisation. Ironically, not all feedbacks can be considered while improving or changing a particular product or service or methodology as ultimately that is subjective. One will opine according to his or her belief and convenience , but this might not be true for most of the sample who gave the feedback or it might actually not be feasible from receiver’s end. The success of feedback process lies in its continuity and the ability of the receiver to filter it rationally.

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