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Very relevant topic telling us why advertising is inevitable in today’s context. Advertising Technic is age old phenomenon to promote brands. Advertising helps to keep the consumers informed about whatever new products or services firm offers in the market at their disposal. It helps to spread awareness about products or services that are of some use to consumer and potential buyers. Finally, the endeavor of advertising, many believe is to sell. India is very large country, to attract the consumers toward particular product of service advertising is very effective tool. Now a days variety of medias are available to firms for advertising i.e. social media, TV media, Print media , outdoor media and so on. Now a days certain products, specifically targeting youth – Digital advertising become more effective. When done effectively advertising is an essential part of mix because: Advertising is the only medium you can control – i.e. if you want your message to hit on the particular day / event , this is the only vehicle you control completely. Advertising creates awareness for your content – The force that drives a great deal of conversion and trust building these days is educational content – e books, seminars and blog posts – advertising is a great way to help get that content found and consumed once you’ve gone to the effort to produce it. . Advertising adds credibility to your message –The perception that you can afford advertising is often enough to sell and resell prospects and customers alike and makes it easier to get attention for your entire message. Advertising allows you to target ideal customers only – Customized messages to a very select audience brings far greater connection Advertising amplifies everything else you’re doing – When you are using advertising to create awareness for your message you automatically create more awareness for everything you are doing. Strong & consistent advertising with product performance creates long lasting effect & sustainable impact in consumers’ mind. It block a slot in consumers’ mind. Take an example of Ambuja Cement – Company has occupied the slot of Giant Compresive Strength in consumers mind & become Ambuja become associated with strength. The product performance has enhanced the effect of advertisement & become new way “ word of mouth publicity”. Similar examples are Cavity with Colgate, Engineering with L&T , Home delivery with Domino & so on… Another aspect of advertisement is , with so many Brands, selling similar products at similar prices, how does one get noticed, is a real challenge. Every one love humor. Again Example of Ambuja Cement advertisement of “Bhai Bhai” & Khali’s House was liked & registered among consumers due to humor. Advertising not only assists in choosing which product to buy but also makes people consume more. To summaries advertising is most powerful tool , not only compel people to buy but also to consume more & that’s why advertising industry become most glamorous & one of the highest pay master industry.

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