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In these competitive times, Innovative Advertising, is a big tool for competing Brands to make a difference and leave an impression in the minds of the viewers. With so many Brands, selling similar products at similar prices, how does one get noticed, is a real challenge. We all love humor. And that is what is being used as the base of effective advertising. Few examples of such advertisements can be Make my trip, Happy dent TV Commercials. A good product with poor or un-noticeable advertising is of no use, these days. So I totally agree, that a Brand has to continuously evolve and innovate in it Promotion, be it through humor or celebrity quotient.