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Thank you Ma’am for the compelling article. It is very insightful and thought provoking. I also like the ‘Intention-Impact' phrase that you used. It is quite catchy and demands attention. Indeed the ‘Intention-Impact’ Gap is of utmost importance in communication to avoid barriers and convey ideas effectively. More than the message, it is the intention behind it that needs to be communicated well. It is not only important to convey your intentions but is also equally important to have an open channel for feedback to understand the impact of your intentions. Although I agree to your example of how changing the way you send across your message helps in communicating the right intentions, I believe it might not be feasible to do so in every situation. If we take the same example in a workplace where your boss tells you “This work is unacceptable! Surely you are capable of more hard work!”. In this case, even the boss might have similar intentions and is just caring and helping us by pushing us more, it might not be feasible for him/her to express it the way we can on a personal level. I agree that an effective leader should be able to convey the intention or logic behind his/her actions or say while introducing a new policy, but the way he/she does it would be very different. So in such cases, it becomes equally important for the receiver to understand the hidden intentions behind the actions and if unclear communicate with the help of feedback channels. I believe the responsibility of being a receiver is equally important in deciphering the correct intentions as is of the communicator. I also believe that in addition to the verbal communication, the non verbal aspects play an important role in effective communication. Smaller things which we often neglect such as body language, gestures, postures, facial expressions, tone or even a simple smile while talking to someone can change the entire conversation even when the same message is communicated. So in addition to the message or the content, non verbal cues can also come to rescue in communicating your intentions effectively. Similarly even the listener can incorporate non verbal communication tools to provide feedback. From my personal experiences I believe that keeping in mind the psyche of the listener also helps and goes a long way in ensuring there are no misunderstandings and that your message is received with the correct intentions. But I agree that to be an effective leader in today’s world, where it is so important to keep your employees motivated and encouraged, one should master the art of communicating effectively and to send across the right intentions. This also helps in ensuring that your listener is more receptive which in turn helps in creating an impact. I do agree that the lack of intention-impact gap is the root cause behind communication breakdowns or any misunderstandings. Keeping in mind this objective while communicating can help in bringing about the desired impact and help in successful communication.

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