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A very interesting article on effective communication ma’am. The Intention – Impact Gap is something which every person should keep in mind to ensure that the intended communication has reached the desired audience in the desired manner. As we go about life doing our daily chores, we forget the importance of analyzing this aspect of our lives. The subject matter of the article is something which plays a role before, during and after the communication. It’s very important to frame our words carefully and deliver it (something you feel you didn’t do at the beginning). It’s also important to analyze whatever that has been said quickly enough so as to not repeat the same mistake again. Even today, you wish you could go back in time to rephrase whatever you had said to your niece. It clearly shows how important each and every word that we speak during the day actually is. Even the most knowledgeable person fails to express his thoughts if his intention and impact do not match. A professor who is highly qualified but is not able to transfer his/her skill set fails to achieve the desired purpose. But every coin has two sides and what is important for a communicator is equally important for the receptor. When we talk about Intention – Impact from one side, it is important to realize the importance of Impact – Intention from the other side. It’s equally important for the listener to be impacted by the communication after considering the intention of the speaker. The two methods of ‘communicate your intention’ and ‘ask for feedback’ will work perfectly fine from the communicator point of view. Another method which I feel can work both ways (communicator and receptor) is the concept of empathizing. I feel if both the parties put themselves in each other’s shoes, then it would help a great deal in achieving the motive. The best part about adopting this methodology is that it plays a crucial role in every aspect of our life. It’s not just related to big corporate communications. It might surprise us but the most basic communications at a personal level are the ones which affect us the most. Most people avoid it by blaming the other party but what they fail to realize is that the one actually losing is they themselves. One thing which I liked the most in your article is where you mentioned about a leader communicating the logic behind a new policy and genuinely seeking feedback for the same. I also feel this process of feedback is very important. Apart from ensuring that the intended communication has been successful, it creates a feeling of participation and involvement among the staff which creates a ripple effect and ultimately leads to better efficiency and performance. So It’s not only the policy that worked but also the manner in which it was communicated which led to that added advantage which every organization seeks.

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