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Ratika Mam, this blog takes me back to a rather interesting quip by Nelson Mandela, "If you talk to a man in the language he understands, it goes to his head but if you talk to him in his own language...that goes to his heart". That is to reach a mans heart you must speak its language. Only then would our intent have an impact. In a way, this is the crux of every communication. And any leader worth his salt would constantly strive to bridge the intent-impact gap. All the great leaders of the world have relied on this -seemingly inconspicuous -fact to attain their glory. Consider the case of 2016 USA Presidential Elections. We all know Hilary Clinton was the better of the lot,we all know she had the correct intentions and motivations . But was she elected the President of United States? No. Why? Well, she didn't reasonate with the voters! The voters related to Trump because he spoke their tongue ,because he addressed and played on their fears. Closer home, political affiliations aside, we have to give it to PM Modi for his brilliant oratory. He almost magically tunes to the voters frequency and beats his opponents to pulp, simply because they do not bridge this gap. A Rahul Gandhi, however well intentioned, was not able to bridge that gap, which cost his party huge electoral defeats. The intent needs to be effectively communicated for the impact. As Shaw said, "The single biggest problem in communication is the illusion that it has taken place" and it is this mirage that a leader should be able to quell to succeed.

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