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Right on point M'am. The Intention-Impact Gap is the biggest worry these days especially when time for communication is short. Take for example, even in the corporate world : In most meetings, whether with clients,colleagues or bosses, the time we get to put forth our view point is limited. If our intent doesn't reach desired impact, the energy and many hours we spent on making proposals and presentations to help our company grow in its market share by giving an innovative solution in the product or services we sell will go in vain. In addition, it would have been a splendid idea, but your idea was not bought in by the company as your communication didn't have an impact. This would have led to market share losses for your company. Imagine, if it worked otherwise. It would have been a happy ending.

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