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Good read!! I found the information presented in this article very educative and insightful. The writer has used a very catch phrase "Impact-intention gap" which helps to implant well the writer's message in the conscious mind of the reader. For an effective communication, be it peer to peer or subordinate-superior or vise-versa, it is very important to do an impact-intention analysis to ensure your thoughts are vocalized correctly to yield the desired effect. The use of phrase 'intention-impact' is very catchy.

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