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As a researcher and television content strategist and I have seen the shift in content consumption of the viewers, 5 years back reality shows were purely based on talent and action while today it’s full on scripted drama and forceful emotional background stories that has led to overall drop in viewership of reality. AS per the recent research over dramatizing the show is big turn off for the audience, to find the right balance is critical in content creation so make it reality and not a daily soap. In recent times none of the channels have come with any dance reality format, be it Zee with it’s DID, Star plus super dancer that doomed in terms of ratings and Nach baliye that been working only due to celebrities where most of the things are rigged. Few countries like US, UK and Australia have continued to define the reality format with their shows like “You think you can dance” and “Master Chef Australia” keep the offering intact and not fidgeting with core offering of the show with overdose of drama and emotion. Indian content production houses should learn from them as audience is today far more versed with international content and evolved to make out the difference between scripted and real content.

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